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FAQFrequently Asked Questions
Straight answers about how Hookwell works. Still have a question? Email [email protected].
What is Hookwell?
Hookwell is a research-driven short-form content agency helping coaches, consultants and B2B founders get attention, communicate their value and grow.
Who is Hookwell for?
Coaches, consultants and B2B founders who have real expertise but not the time to plan, script and publish content consistently.
What does research-driven mean?
Every script starts with market and audience research and a close look at what already works in your content and your space. We write about topics your buyers already care about, in your voice.
What is included in every plan?
Every plan includes market and audience research, detailed scripts in your voice, your review of every script, production of the footage you film, peak-time publishing and weekly growth reporting.
How much does Hookwell cost?
Plans start at $1,500 per month with Starter: 30 talking-head and 30 B-roll videos a month from 60 detailed scripts. Pro is $2,800 per month: everything in Starter, plus 4 long-form YouTube videos. Elite is $3,500 per month: everything in Pro, plus 10 Meta-style ads.
Do I need to film?
Yes. You film your talking-head videos from our scripts and recording directions, plus everyday B-roll clips using our simple shot guide (about 6–8 hours a month). We handle the research, scripting, production, publishing and weekly growth reporting.
Do I approve the scripts?
Yes. You review every script before it is filmed. Each script includes 1–2 rounds of revisions, and each finished video includes 1 round.
How often will I hear how it's going?
Every week. Weekly growth reporting is included in every package and covers what worked, what didn't and what we'll adjust next.
Which platforms do you publish to?
We publish where your buyers spend time, usually LinkedIn, Instagram, YouTube Shorts or TikTok, and agree the mix with you during onboarding.
Is the content made just for me?
Yes. Every script is written from scratch for your business, based on research into your market and audience.
Is there a setup or onboarding fee?
No. You pay only the monthly price of your plan, with no setup or onboarding fee.
Do you offer free samples?
No. Book a strategy call and we will tell you honestly whether Hookwell is the right fit.
Where is Hookwell based?
Hookwell is a remote agency serving clients in the US and UK.
How do I get started?
Book a strategy call over video. We'll talk about your goals and audience and recommend the plan that fits.
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